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Advanced Google Ads Course

Master Google Ads
From Zero to
Expert Level

Kerala's most complete Advanced Google Ads Course. Go deep on Search, Display, Shopping, Performance Max and YouTube Ads — with live campaign management on real client accounts and a certificate recognised by top agencies.

🔍Search Ads
🖼️Display Ads
🛒Shopping Ads
▶️YouTube Ads

Advanced Google Ads Course

Contact us for fee & EMI options

Search, Display, Shopping, PMax & YouTube Ads
Smart bidding — Target CPA, ROAS & more
GA4 + Google Tag Manager advanced setup
Conversion tracking & attribution models
Live campaign on real client ad account
Google Ads certification preparation
Placement support after completion
💬 Enquire on WhatsApp

🔒 Free demo · No commitment required

2 moCourse Duration
5+Campaign Types
4.8★Google Rating
95%Placement Rate
LiveReal Client Accounts
Campaign Types Covered

Every Google Ads Campaign Type. Mastered.

Go beyond basic Search Ads — learn every campaign type agencies and brands use to scale

🔍

Search Campaigns

The foundation of Google Ads. Master keyword strategy, match types, ad groups, ad copy and Quality Score optimisation.

Keyword Research RSA & Ad Copy Bidding Strategy
🖼️

Display & Remarketing

Design banner ads, target in-market audiences and retarget website visitors across millions of websites in the GDN.

Audience Targeting Dynamic Remarketing RLSA
🛒

Shopping & PMax

Set up Merchant Center, create product feeds and run Performance Max campaigns for e-commerce and lead generation.

Merchant Center Product Feed Performance Max
▶️

YouTube Ads

Run Skippable, Bumper and Discovery Ads. Target audiences by interest, intent and competitor channels on YouTube.

Skippable & Bumper Video Reach Audience Segments
Full Curriculum

What You'll Master

7 in-depth modules covering every aspect of Google Ads — from account setup to advanced optimisation and reporting

01
Google Ads Foundations & Account Architecture
Week 1 · 8 Topics
Week 1
How Google Ads works — auction mechanics, Ad Rank & Quality Score
Account structure — Campaigns, Ad Groups, Ads & Keywords
Campaign types overview — Search, Display, Shopping, Video, PMax, App
Billing setup, budgets and campaign settings
Google Ads Editor — bulk edits and offline management
Linking Google Ads with GA4, Search Console & Merchant Center
Conversion tracking setup — goals, values and attribution windows
Live: Audit a real Google Ads account — identify wasted spend
02
Advanced Search Campaign Mastery
Week 2–3 · 10 Topics
Week 2–3
Advanced keyword research — intent mapping & keyword clusters
Match types — Broad, Phrase, Exact and Negative keywords in 2025
Responsive Search Ads — writing high-performing asset combinations
Ad extensions (assets) — Sitelinks, Callouts, Structured Snippets, Calls
Ad copy strategy — AIDA, USP and competitor differentiation
Quality Score improvement — CTR, landing page experience, ad relevance
Search term reports — identifying and eliminating irrelevant traffic
Smart Bidding — Target CPA, Target ROAS, Maximise Conversions
Impression share, auction insights and competitor analysis
Live: Build and launch a full Search campaign for a real business
03
Display Ads, Remarketing & Audience Targeting
Week 3–4 · 9 Topics
Week 3–4
Google Display Network — reach, placements and targeting options
Audience targeting — In-market, Affinity, Life Events, Custom Intent
Responsive Display Ads — assets, headlines and descriptions
Standard Remarketing — targeting past website visitors
Dynamic Remarketing — showing specific products to past visitors
RLSA (Remarketing Lists for Search Ads) — bid adjustments for warm audiences
Customer Match — uploading email lists and CRM data
Similar Audiences & Lookalike targeting
Placement exclusions and brand safety controls
04
Shopping Ads, Merchant Center & Performance Max
Week 4–5 · 9 Topics
Week 4–5
Google Merchant Center — setup, verification and data feed upload
Product feed optimisation — titles, descriptions, GTINs and images
Standard Shopping campaigns — structure, bids and priority settings
Performance Max campaigns — asset groups, signals and budget allocation
PMax insights — understanding search categories and audience signals
Shopping campaign optimisation — negative keywords, product exclusions
Merchant Center feed rules — automated feed improvements
Local Inventory Ads — for businesses with physical stores
Live: Set up and optimise a Shopping + PMax campaign for an e-commerce store
05
YouTube Ads — All Formats & Strategies
Week 5–6 · 8 Topics
Week 5–6
YouTube Ads formats — Skippable, Non-Skippable, Bumper, Discovery, Shorts
YouTube audience targeting — topics, placements, keywords, remarketing
Video View campaigns — maximising reach and frequency
Demand Gen campaigns — cross-platform with YouTube + Gmail + Discover
YouTube ad creative strategy — the first 5 seconds rule
Targeting competitor channels and specific video placements
YouTube Analytics — view rate, CPV, earned actions and brand lift
Live: Create and launch a YouTube Skippable ad campaign end-to-end
06
GA4, GTM & Advanced Conversion Tracking
Week 6–7 · 9 Topics
Week 6–7
Google Analytics 4 — events, conversions, audiences and explorations
Google Tag Manager — triggers, variables, custom HTML tags
Setting up conversion actions — form fills, calls, purchases, page views
Enhanced conversions — matching hashed user data for better accuracy
Attribution models — Last Click vs Data-Driven attribution
Multi-channel funnels — understanding the full customer journey
Google Looker Studio — building automated Google Ads dashboards
CallRail & call tracking for Google Ads lead gen campaigns
Live: Set up a complete conversion tracking stack from scratch
07
Optimisation, Reporting, Scaling & Career
Week 7–8 · 9 Topics
Week 7–8
Campaign auditing framework — identifying and fixing poor performance
Budget allocation across multiple campaigns and channels
Scaling winning campaigns — when and how to increase budgets
A/B testing ads and landing pages — statistical significance
CRO basics — improving landing page conversion rates
Client reporting — monthly Google Ads reports that build trust
Google Ads certification — exam prep and practice tests
Freelancing as a Google Ads specialist — pricing and proposals
Capstone: Full campaign build, optimise and present to industry panel

📦 Course Includes

📅 Duration2 Months
🏫 ModeClassroom + Online
📖 Modules7 Modules
🖥️ Campaign Types5+ Types
🎯 Live CampaignsReal Accounts
📜 Certificate✅ DigiSkillz
🏅 Google Cert✅ Exam Prep
💼 Placement✅ Support
📍 Branches3 in Kerala
💳 EMI✅ Available

🛠️ Tools You'll Use

🔍
Google Ads
📊
GA4
🏷️
Google GTM
🛒
Merchant Center
📈
Looker Studio
🔎
Search Console
📝
Ads Editor
🤖
ChatGPT
🔬
Semrush

💼 Career Roles

Google Ads Specialist PPC Manager Performance Marketer Paid Media Manager SEM Analyst E-commerce Ads Manager Growth Marketer Freelance PPC Consultant

Enroll Now ★

Limited seats per batch. Book your free demo class before the next batch fills up.

📋 Book Free Demo
Free demo · No commitment required
Live Campaign Experience

You Don't Just Study Ads.
You Run Real Ones.

At DigiSkillz, every student manages a live Google Ads campaign on a real client account — with real budget, real goals and real results. This hands-on experience is what separates DigiSkillz graduates from every other course in Kerala.

💰

Real Budget Management

Handle actual ad spend on live accounts. Learn to optimise for ROI, reduce CPC and scale winners — skills no textbook can teach.

📊

Live Campaign Reporting

Create real performance reports for your campaigns — CTR, CPC, Conversion Rate, ROAS — and present them like a professional.

🎯

Multi-Campaign Experience

Run Search, Display, Shopping and YouTube campaigns across different business types — e-commerce, local services and lead generation.

🔧

Full Stack Setup

Set up conversion tracking with GA4 and GTM, connect Merchant Center, configure attribution — the complete agency workflow.

📁

Portfolio From Real Work

Every campaign you run — results, screenshots, reports — becomes part of your professional portfolio. Real proof of skill.

🏅

Google Certification Support

Prepare for and pass the official Google Ads certifications — Search, Display, Shopping and Measurement — with guided exam prep.

✓ Live Client Accounts
✓ Real Budget Campaigns
✓ Portfolio of Results
✓ Google Certification Prep
✓ Multi-Format Campaign Experience
✓ Agency-Level Reporting
Ideal For

Who Should Join This Course?

This course suits both beginners and those with basic digital marketing knowledge who want to specialise in Google Ads

🎓

Fresh Graduates

No prior experience needed. Google Ads is one of the highest-paying skills in digital marketing — start here.

💼

Digital Marketing Students

Already doing a broader DM course? Add Google Ads as your specialist skill and command higher salaries.

🏪

Business Owners

Run your own Google Ads campaigns instead of paying agencies. Control your budget and understand exactly where every rupee goes.

🚀

Agency Professionals

Already working in an agency? Go from junior to senior with advanced campaign management, optimisation and reporting skills.

🌍

Freelancers

Google Ads specialists are among the highest-earning freelancers in India. Charge ₹15,000–₹60,000/month per client.

🛒

E-commerce Sellers

Running a Shopify or WooCommerce store? Learn Shopping Ads and Performance Max to drive profitable product sales.

Student Reviews

What Our Students Say

★★★★★

"The live campaign sessions were incredible. By week three I was managing a ₹50,000/month Search campaign for a real client. The experience I got at DigiSkillz is what landed me my job — not just the certificate."

A
Arjun Nair
Google Ads Specialist — Kochi Agency
★★★★★

"I had tried Google Ads before on my own and wasted money. After this course I understood exactly what I was doing wrong — match types, negative keywords, bidding. My ROAS went from 1.2x to 4.8x within two months."

S
Sreejith Menon
E-commerce Business Owner, Thrissur
★★★★★

"The GA4 and GTM module was something most institutes skip entirely. DigiSkillz spent two full weeks on tracking and attribution. That skill alone helped me stand out in every interview I attended."

F
Fathima K
Performance Marketer — Bangalore Startup
★★★★★

"Passed the Google Ads Search and Measurement certifications in the same week I finished the course. The exam prep sessions were very focused. Now freelancing with three Google Ads clients from home in Kozhikode."

R
Rahul V
Freelance PPC Consultant, Kozhikode

Run Real Campaigns.
Get Certified. Get Hired.

2 months · 5+ campaign types · Live client accounts · Google certification prep · Placement support